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Published on January 26th, 2012 | by Cryss

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THQ To Focus On Main Brands

Some of you may know that THQ have made Kung Fu Panda, Bratz, Cars and Scooby Doo games, a lot of titles aimed at a younger generation. THQ announced today that it will no longer create games for kids, focusing instead on it’s core franchises. “THQ will be a more streamlined organisation focused only on our strongest franchises,” president & CEO of THQ, Brian Farrell said. “The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8m units globally and are currently expecting to ship between 5m-6m units lifetime on this title. “Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history.” With Darksiders 2, Metro Last Light, South Park: The Game and a new Homefront title in development, a demand that has left Saints Row still sold out in shops. This idea of focused funding could lead to bigger core titles and more sequels, so Saints Row 4 anyone?

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