Online retailer ShopTo are sticking to their guns and refusing to stock Call of Duty: Ghosts later this year following an on-going dispute with Activision. According to the folks over at Eurogamer, the dispute revolves around Activision’s shipping regulations that prevent them from sending the game until a day before launch.
ShopTo boss Igor Cipolletta stated that “Activision’s policy of only allowing e-tailers to despatch one day before release date effectively destroys an e-tailer’s pre-order campaign, as many deliveries inevitably arrive post-release date.“This has the undesired effect of previously loyal and satisfied customers thinking that, if we can’t ‘get it right’ for one of the biggest games of the year, why should they trust us with any future orders?”“Their friends and acquaintances, by word of mouth and social media, (despite possibly not having ever ordered from us), would see us (and possibly e-tailers as a whole) as unreliable. This despite all the time and hard work my team and the myriad of other publishers put into other titles during the year.”“Of course this Activision policy is not for every title, but due to the volume and fever pitch Call of Duty seems to generate (both positive and negative), it causes the most damage to us.”
Considering the scope of this release, it’s certainly a bold move from the company, who’ve carved a name for themselves when it comes to getting a game a day before official release. This isn’t the end of talks regardless, Cipolletta is still willing to budge, but only if Activision are willing to change their shipping policy.
“We strongly believe they are not providing a level playing field between e-tailers and high street retailers, as the latter can have a midnight opening”
Many gamers are enamoured with their low prices and tendency to break street dates, which side are you rooting for?