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Published on February 2nd, 2012 | by Cryss

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Poor Q3 Financial Results For Sony

During the period of October to December 2011, it has been announced Sony made a £1.3 billion loss, which has been partly blamed due to intense flooding in Thailand, as well as an “unfavorable exchange rate.” The company made $23 billion in revenue for the quarter, but due to such a high loss, forecasts have been increased from ¥90 billion to ¥220 billion of debt by the end of the year. Sony Consumer Products (the guys who make the PlayStation) were at a $1.09 billion loss for the quarter due to the price drop of the PS3 as well as expensive marketing across Christmas with the floods in Thailand also having had an impact on this division. Sony will be looking to make that back with a good Vita launch in the western markets. 6.5 million PlayStation 3 systems were sold in Q3, totaling 12 million this year. This is well on track to meet the forecast for 14 million PS3’s by the end of march. With 62 million PlayStations sold, Sony could be set to overtake the Xbox 360 sales record which now stands only 2 million ahead.

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