Namco have signed a new agreement with Codemasters that allows them to continue publishing their products throughout Europe and Australasia. This includes some as-of-yet unannounced titles from the Codemasters Racing label.
Alberto Gonzlez Lorca the VP of Third Parties for Namco Europe stated that “Our partnership with Codemasters started a few years ago with a few number of territories. Throughout the years, we have built a trustworthy relationship leading us to add key countries every year in our partnership. Today we are taking a new step by adding the United Kingdom and Ireland to our distribution agreement offering Codemasters?the full potential of our network but also support in marketing and communication”
Rod Cousens, the CEO of Codemasters had a similar train of thought, noting that “As the dynamics of interactive entertainment change and evolve, then the shift to collaborative support via structured agile partnerships, which extend cost efficiencies and provide for stronger alliances, is the way forward. We have progressed our relationship with Namco Bandai Partners for more than two years and, during that time, we have expanded territorial reach, which has worked well. We are now able to build on this and further extend our relationship to embrace more countries, including the UK and functions. By working together in this fashion we play to each other’s strengths and are trailblazing an arrangement which is likely to become more prevalent in a borderless industry.”