Today Activision announced the FPS “Call Of Duty: Modern Warfare 3” pulled in a staggering $400 billion from day on sales in America and the UK alone making it one of the largest entertainment launches in History.
This puts Activision on top for entertainment launches 3 years in a row (MW2, Black Ops and MW3). Modern Warfare’s staggering sales drive is almost in a league ready to compete with the film industry (Harry Potter Deathly Hallows Part 2 (2 Days Worldwide) took $483 million), meaning Activision may smash that record to.