Mass Effect has always been about choice, customisation, good or bad, girl or boy, sleep with this person or this person. Yet the advertising campaign has always centred on the male character, yet this time, Bioware has made a difference.
Fans have already picked the hair style. The female counterpart will hold in the advertisements, and many picked the Blonde for the hairstyle rather than the tone. This combined with comments led Bioware to a second round of voting, based on the hair colour they want Shepard to hold and varies from the typical red head, to the stark blonde.
For those looking to cast a vote feel free to follow the link here, your decision will affect the advertisements on TV closer to the games release.
Who’s your favourite?